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Remove measurement social

Paul Gillin

Remove Analysis Remove Analytics Related Topics
Multivariate analysis Full Circle Insights Marketing Analytics Tools Multi-Touch Attribution Marketing Attribution SWOT A/B testing Forecasting Marketing AI Industry CMS More Related Topics >
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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. They measure like crazy, but they rarely translate the benefits of engagement into hard dollar figures.

ROI 50
ROI Paid Content Social Marketing Webcast 50
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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. “Ultimately, Social Business is a competitive differentiator.” Improve forecasting effectiveness.

Enterprise Management 50
Enterprise Management Work Management Social Networks Ideal Customer Profiles 50
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