Why Connected TV Advertising Is Going to Be the Next Big Thing
Single Grain
OCTOBER 18, 2023
In its simplest form, CTV refers to any television that can be connected to the internet. This includes smart TVs, gaming consoles like Xbox and PlayStation, and streaming devices such as Roku, Amazon Fire Stick, and Google Chromecast. Connected TV, on the other hand, is different. This is paid product placement.
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