Anything Goes Marketing

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Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

Automated Lead scoring is a term that many in the B2B world are familiar with. Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Can you apply this same concept to customers?

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5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

If you're looking to setup an e-commerce site, look at the heavy weights such as Amazon and EBay. Tags: email marketing Comedy Blogging lead conversion e-marketing youtube. Make sure the information is relevant. Don't blast your entire database and expect magic to happen in terms of conversion.