Marketing Insider Group

MARCH 28, 2024

Implementing an effective content marketing strategy enhances brand awareness, educates audiences, builds credibility and increases customer loyalty. Image Source: Amazon Here are a few strategies for prompting your buyers to share their purchases and spread the word about your business. Even Amazon buys into Google Shopping.

eCommerce 204

eCommerce Tactics Budget Programs Work Management 204

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. Take Amazon’s UI/UX, for example.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. Take Amazon’s UI/UX, for example.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Single Grain

DECEMBER 23, 2019

And this won't impact just Google or Bing ads; AI has a significant impact on Amazon Ads, too. You can power up your Amazon Ads campaign with the help of AI to: Automate bids (for both short-tail and long-tail keywords). Target ROAS : Get the best return on investment (ROI) on your spend.

PPC 96

PPC Paid Content Marketing AI Trends 96

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. As Joel Reichert , a 4x e-commerce owner, points out, “So much of your profitability, ROAS, etc. But take your Shopify conversion rate and pit it against Amazon and you’ll see Amazon always comes out on top. It helps to educate and convert new visitors.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. As Joel Reichert , a 4x e-commerce owner, points out, “So much of your profitability, ROAS, etc. But take your Shopify conversion rate and pit it against Amazon and you’ll see Amazon always comes out on top. It helps to educate and convert new visitors.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52