Zoominfo

JUNE 3, 2018

The following article outlines the thought-process behind our ABM campaign and offers four important lessons we learned along the way. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. There’s one caveat, though– you must have access to clean, high-quality data in order to reap these benefits.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

ClickZ

JULY 29, 2019

His previous roles include Chief Customer Officer of Campaign Monitor and Head of Global Marketing for Amazon Web Services (AWS). . NS : I lead the marketing team for Pardot, the B2B marketing automation solution from Salesforce built on our CRM platform. . They have their data in one source, in the CRM that Salesforce provides.

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

Zoominfo

APRIL 27, 2022

Amazon announced an $888 million EU fine in its 2021 earnings report due to data violations. How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100