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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via eMarketer.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Click the book images to be hyperlinked to Amazon. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Content Marketing. Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. Brian Carroll.