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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. E-mail, search engine optimization and content marketing were the most popular B2B tactics. Via eMarketer.

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BMA Atl Recap: Dan McDade on B2B Marketing & Sales Leads

MLT Creative

Dan McDade, president and CEO of PointClear spoke at the BMA Atlanta luncheon on March 10 at Maggiano's. Dan McDade of PointClear gives his three tips to help bridge the gap between sales and marketing. Check out his book, "The Truth About Leads,"on Amazon. Join us at BMA Atlanta! More info at www.bmaatlanta.com.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Click the book images to be hyperlinked to Amazon. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Content Marketing. Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. Brian Carroll.