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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. E-mail, search engine optimization and content marketing were the most popular B2B tactics. Via eMarketer.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Click the book images to be hyperlinked to Amazon. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Content Marketing. eMarketing Strategies for the Complex Sale. It’s probably the first book to marry content marketing with lead management strategy.