Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Pierre has managed product strategy for companies including Infor, Aptean, Pivotal Corporation and CDC Software. Besides Eloqua which really pays my rent? Have a nomination?

Eloqua 45

Eloqua Work Management Marketing Management Product 45

The Point

OCTOBER 29, 2014

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. (HS) Which are the companies most likely to see real ROI? (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Heinz Marketing

OCTOBER 4, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. And it literally is articles, there are many articles out on that, where you can see that after 10 million, Matt, companies actually die. It’s like 0.04% of the companies actually make it after 10 million and in between 10 and 50.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

Leadspace

JANUARY 4, 2017

I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media. And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Heinz Marketing

MARCH 1, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. is and what it does for companies. You can even ask Alexa! We usually don’t.

Trigger Marketing 121

Trigger Marketing Intent Signal B2B Sales CMO 121

Hubspot

OCTOBER 13, 2014

The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. Oracle buying Vitrue and Eloqua for $1.2B. CMOs complete 57% of their research before contacting agencies. From CIO to CMO buyer.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. It helps companies identify the best leads and focus their efforts on high-value prospects.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52