KoMarketing Associates

APRIL 9, 2019

Using Google Analytics to improve lead quality could be the topic of an entire blog post (and maybe even a book), but we have several resources that will help you improve lead quality without spending too much time: 27 B2B Marketing Measurement Reports in Google Analytics. Click Fraud Protection with PPC Protect.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Biznology

DECEMBER 22, 2015

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Martech

JUNE 29, 2022

Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate). Even so, the scale of click fraud is so massive it inevitably impacts the amount you’ll pay for your desired action. Additional reading.

Marketing Attribution 101

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 101

Single Grain

NOVEMBER 3, 2020

Everyone has limited time, money and resources, so before committing to content marketing, you should step back and evaluate if it’s the right focus for your SaaS company. Most software in this space is designed to provide tools to eBay, Amazon or Shopify sellers to help them automate their business.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98