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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. You have to think beyond the first click – way beyond it. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click.

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Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. Additional reading.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Everyone has limited time, money and resources, so before committing to content marketing, you should step back and evaluate if it’s the right focus for your SaaS company. Most software in this space is designed to provide tools to eBay, Amazon or Shopify sellers to help them automate their business. C) PPC Ads.