Martech

JUNE 29, 2022

Domain spoofing imitates a premium website (e.g., Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate). Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Biznology

DECEMBER 22, 2015

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Single Grain

NOVEMBER 3, 2020

Everyone has limited time, money and resources, so before committing to content marketing, you should step back and evaluate if it’s the right focus for your SaaS company. There are numerous pain points involved in sending emails, including issues of deliverability, technical woes of verifying your domain, and GDPR compliance.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98