Digilant

NOVEMBER 8, 2023

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. So, if “premium content” isn’t garnering premium results, what is premium? Premium content is now in the eye of the beholder: the consumer.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Outgrow

OCTOBER 7, 2021

Think of Amazon. Sprinkle humor and repost your customer’s posts with curated hashtags! Interestingly, here’s a brand that takes user-generated content legit seriously. 5 Leverage User-generated Content. With adorable user-generated videos and photos, they create authentic content and stay on top of people’s minds. .

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Choozle

JANUARY 18, 2022

Conversations around customer data, cookies, and user privacy became more commonplace last year for ad buyers, sellers, and consumers. From an advertiser’s perspective, cookies can track user information, or if products were added to the shopping cart, even after leaving the site. Keys to activating first-party data.

Trends 74

Trends Advertising Agencies Funnel Advertising Paid Search Agency 74

Hubspot

MAY 3, 2016

The problem is not that content creators cannot make money in digital. Digital consumers have a new set of needs, which I bucket in three areas: context, curation, and customization. Content companies need to build products that address these three psychological needs to appeal to the digital consumer. Data support this.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Single Grain

MAY 30, 2023

In this curated post, we unveil a curated list of the best agencies that have mastered the art of leveraging artificial intelligence to revolutionize marketing strategies. It’s an amalgamation of marketing activities, like reporting, ad delivery, ad creation, and so much more. Work With Us What Is an AI Marketing Agency?

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Paid Search Agency Advertising Agencies 52

Martech Advisor

FEBRUARY 20, 2020

In this article, Our Editor-in-Chief explains what a data management platform (DMP) is, who needs it and why, the DMP deployment best practices, followed by a carefully curated list of top 10 data management platforms/ software you should consider for 2020. Table of Contents. What is a Data Management Platform (DMP)? Who needs a DMP?

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. Now, take a look at this visual representation of how many B2B companies are using content marketing. What Is Branded Content? Get A Free Consultation.

Paid Content 140

Paid Content Examples Brand Identity Branding 140