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3 B2C Companies That Have Tackled the Marketing ROI Challenge

Content Standard

A typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates. In fact, the program’s first story profiled a yoga-loving Oregon police lieutenant.

ROI 40
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3 B2C Companies That Have Tackled the Marketing ROI Challenge

Content Standard

A typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates. In fact, the program’s first story profiled a yoga-loving Oregon police lieutenant.

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The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

A friend with our best interest at heart, for example, will almost always be able to offer a more persuasive endorsement than a marketer whose sole reason for convincing others to buy is that his or her livelihood depends on making this sale. But don’t take a stab in the dark and assume you understand the people you want to attract.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). There blog motto, “Your Daily Dose of Inbound,” is spot on considering their endless unique posts about holiday marketing, best Chrome SEO add-ons, inbound sales, and so much more. Marketing, sales, customer service, IT, and more.