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Revenue Streams and the Publishers who Love Them

Anyword

If you’re looking to own your own proverbial golden goose, we recommend watching our on-demand webinar, Audience Development in 2020: What Publishers Need to Know. As an added bonus, the webinar also covers content trends for 2020 that drive both engagement and user loyalty. Pulling in Paid Subscribers.

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Best Strategies to Turn Data into Actionable Insights

SalesIntel

Customer segmentation enables you to prioritize customer outreach, reduce churn rate, and transform customer relationships. Moreover, you can create a targeted promotional strategy for each customer segment and improve sales and marketing budget efficiency. Here are some commonly-used customer segmentation models: Behavioral.

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Content Marketing Strategies for SaaS in 2021 and Beyond

Scoop.it

With rapidly changing consumer behavior caused by a global pandemic coupled with the growing popularity of cloud services ( predicted to reach $123 billion in consumer spending in 2021), marketers are constantly searching for new strategies that will help them meet their goals. Setting Up Goals & Metrics. Explore Different Formats.

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6 proven methods for reducing churn, and how to prevent it altogether

Rev

When companies wait to put customer retention strategies into action until after churn becomes an issue, they essentially write the script for their own demise. At the other end of the spectrum are companies that prioritize customer satisfaction and get ahead of churn before it eats away at their bottom line. The results are in.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Updated November 2023.

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What is Customer Service? Definition, Satisfaction Metrics, Best Practices with Examples!

Martech Advisor

Amazon is a good example of great during purchase customer service in the form of reviews, FAQs, live chat, and even phone support. Churn Rate. The churn rate is another important metric that helps to calculate customer service satisfaction by calculating the number of customers lost. Customer Health Score.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

In this article, we’ll show you step-by-step how to create your own killer SaaS content marketing strategy, including all the tactics, methods, and tools you’ll need. Dive Deeper : * How to Create a High-Performance Content Marketing Strategy in 2020. * SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company.