Amazon, Business to Business, P2P and Product

Is It Really B2B, Or Something Different All Together?

ViewPoint

JANUARY 24, 2012

He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. What is a business-to-business marketer to do with all that? You're a P2P marketer.

P2P

P2P B2B Youtube Social Media

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

JULY 16, 2018

This is because of “the Amazon effect” – customers are used to getting what they want on demand, with one click. Me, as a consumer, I just think about how I buy the products that I buy. We think of B2B as business to business. I’ve heard it described as P2P, people to people.

Top of Funnel

Top of Funnel Conference B2B Sales Copywriting

B2B Marketing Zone

Is It Really B2B, Or Something Different All Together?

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

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