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Is It Really B2B, Or Something Different All Together?

ViewPoint

He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. What is a business-to-business marketer to do with all that? You're a P2P marketer.

P2P 120
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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

This is because of “the Amazon effect” – customers are used to getting what they want on demand, with one click. ” Based on what you just said, it almost sounds like this is the new way people in businesses buy from people in other businesses, right? We think of B2B as business to business.