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What Business-to-Business Marketing Trends and Tactics Will Define 2018?

Navigate the Channel

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018? Let’s take a look: Transparency.

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B2B Buyers Know Their Customers. Does Amazon?

Martech Advisor

Amazon is expanding into B2B purchasing with Amazon Business, utilizing their famed efficient global distribution for broad range B2B product shipping. So, when Amazon Business comes calling in your market, is the only option to get out? “Get big, get niche, or get out!

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This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. 25:00 ): Google pulls YouTube off the Amazon Echo Show. The post This Week in Content Marketing: Google and Amazon Prepare for Internet War appeared first on Content Marketing Institute.

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Why we care about B2C marketing: A guide for marketers

Martech

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. A word about Amazon. What is B2C marketing?

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

But discounted iPhones sold only during a 2-day Amazon Prime Day sale have buyers clawing for them like there’s no tomorrow. Amazon Prime : Discount While Supplies Last Amazon Prime Now has a weekly ad with a time-sensitive discount. It’s the value that we put in these natural resources that make them so scarce.

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Coronavirus Will Change Buying Behaviors Forever. Will We Know How?

Tony Zambito

For many businesses across the globe whether in business-to-business or business-to-consumer, pressing questions are top of mind. Such as the adoption of online grocery shopping via Instacart and more interest in stores of the future like the cashier-less Amazon Go Grocery Store.

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Prospect Experience: The Hack to Attract and Convert More Customers

B2B Digital Marketer

This business-to-business telemarketing venture marked a turning point in McDade’s professional journey, leading him to explore various opportunities that would shape the rest of his career. 15:58 – Lack of persistence hinders business success. 30:30 – Companies must provide the Amazon experience.