article thumbnail

OTT and CTV: which is which?

illumin

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. billion growth projection in 2024 according to eMarketer. Different types of OTT services include Netflix, Hulu, and Amazon Prime Video.

Cable 111
article thumbnail

Digital Audio Advertising: Everything You Need to Know

Digilant

Top Digital Audio Advertising Platforms Some of the most prominent providers in the digital audio marketplace today include: Streaming Radio iHeartMedia: With over 860 live broadcast stations in 160 markets across America, iHeartMedia stations reach more than 110 million listeners every week, and 276 million every month.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

Examples include Roku, Chromecast, Amazon Fire Stick, and Apple TV. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. Connected TV statistics.

article thumbnail

3 Companies Winning the OTT Race With Advertisers

readwrite

According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it. for the hardware.

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising. Typically, IGA involves certain stakeholders and key market players.

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising. Typically, IGA involves certain stakeholders and key market players.

article thumbnail

TV Is Going Away (Or Not)

Rain: The Growth Agency

Netflix and Amazon are rapidly replacing ad-supported TV (or not). You’d have to be lost at sea to not realize that consumers want more TV on demand, which is fueling Netflix and Amazon growth. This rise in watching scripted shows on demand also correlates with drops in cable and broadcast viewership.

Cable 40