The MarTech fall agenda is live: Wednesday’s Daily Brief
Martech
AUGUST 4, 2021
For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. Pre-pandemic, their revenue from CTV was 4%. Now it’s 50%. That’s a show stopper.
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