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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Platform publishers such as Google, Amazon, Facebook and Apple now are eliminating third-party cookies in their products. Marketers can learn where buyers seek content, what topics interest them and what formats are popular. How else can revenue teams use data to make sure sales teams get the right content to the right buyers?

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

EBook An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

EBook An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.