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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Platform publishers such as Google, Amazon, Facebook and Apple now are eliminating third-party cookies in their products. Marketers can learn where buyers seek content, what topics interest them and what formats are popular. How else can revenue teams use data to make sure sales teams get the right content to the right buyers?

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.