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Intelligent, AI-Driven Content and Automation is the Future of B2B Digital Marketing

PathFactory

Yesterday we announced an exciting new chapter in PathFactory’s journey, with a significant new investment from private equity firm, Vertu Capital, that will accelerate our goal of becoming the world’s leading Intelligent Content Platform. Never has there been a better time to demonstrate the value of marketing. What does this mean?

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4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” So much of personalizing your data relies on the data you collect about your leads and clients. Amazon does a great job of this.

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4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” So much of personalizing your data relies on the data you collect about your leads and clients. Amazon does a great job of this.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” So much of personalizing your data relies on the data you collect about your leads and clients. Amazon does a great job of this.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” So much of personalizing your data relies on the data you collect about your leads and clients. Amazon does a great job of this.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” So much of personalizing your data relies on the data you collect about your leads and clients. Amazon does a great job of this.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” So much of personalizing your data relies on the data you collect about your leads and clients. Amazon does a great job of this.