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APRIL 25, 2023

From Shakey the Robot in the late 1960s to the “Expert System” in the 1970s, and of course, various virtual assistants (Siri and Alexa) and chatbots, we’ve always looked for systems that can improve our productivity, learn from our inputs, and adapt to our preferences. But for analysis and especially research, a human touch stays necessary.”

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

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SEPTEMBER 8, 2021

That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing? When to Use Multivariate Testing? Traffic is the major crux of multivariate testing.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

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JULY 10, 2023

You heard whispers of the CMO cutting your budget and allocating it to PPC. Or when the discount is designed to move the needle for the prospective customer (get them to add a product) but completely breaks your unit economics and your acquisition cost? You used to see big lift numbers in the early days. But now, most tests “lose”.

Buy 40

Buy Work Management Validation Ideal Customer Profiles 40

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MARCH 9, 2023

Another year, another Google product killed. Will you need to show the value of CRO to your senior stakeholders to ensure budget can be allocated? To date, it has been easy for some individuals and/or teams to install Google Optimize and feel productive, despite a lack of rigor around experimentation. Which features do you love?

Optimization 52

Optimization Paid Content Google Enterprise Management 52

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MARCH 9, 2023

Another year, another Google product killed. Will you need to show the value of CRO to your senior stakeholders to ensure budget can be allocated? To date, it has been easy for some individuals and/or teams to install Google Optimize and feel productive, despite a lack of rigor around experimentation. Which features do you love?

Optimization 59

Optimization Paid Content Google Enterprise Management 59

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JUNE 14, 2021

No pre-test analysis. They get an idea for a change and want to test it out, but with no real analysis of how the page currently converts, or even why the change they are testing could make a difference. (It It doesn’t matter if you’re running an A/B, an A/B/n, or a Multivariate test. Have others? Think of the iPhone.

Top of Funnel 105

Top of Funnel Sample Allocation Click Rate 105

Customer Experience Matrix

JANUARY 17, 2009

A bit of context: the presentation listed a sequence of steps for marketing campaign creation, deployment and analysis. Marketing automation has generally included these types of campaigns, at least in theory, but many firms could productively expand their efforts in these areas. The best practices are organized around those steps.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

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SEPTEMBER 28, 2022

How useful is meta-analysis in A/B testing and other online experiments? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? What is Meta-Analysis? Examples of Meta-Analysis in Online Controlled Experiments.

Analysis 52

Analysis Multivariate analysis Case Studies Statistics 52

Unbounce

OCTOBER 1, 2018

Checking your overall success metric first (winner, loser, inconclusive) and then moving to a more granular analysis of segments and secondary effects is common practice among CRO practitioners. Examples of this would be: the day of the week, different product sets, new vs returning users, desktop vs mobile etc. Multivariate test.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

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AUGUST 1, 2022

The journey to the outcome isn’t a sprint, it is a marathon that is run in the background as a by-product of good experimentation. Most founders have years of building the company without experiments, and it can feel like experimentation is a conservative force that gets in the way of company speed, product marketing, and moonshot innovation.

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105

Adobe Experience Cloud Blog

MARCH 14, 2013

This fact makes it difficult to allocate revenue to any specific touch. This usually means allocating the deal to the source of the first person from that company, or to the key person. Allocate all the value to the FIRST program that touched the deal. Multiple influencers. Single Attribution. Definition. First Touch.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48