The BAB Copywriting Formula and How it Works
Anyword
JANUARY 25, 2022
Copywriters and marketers have a number of different tools and copywriting formulas to help get the creative ball rolling. BAB (or “Before — After — Bridge”) is a framework commonly used in email marketing campaigns. Why have marketers seen so much success using the BAB formula? AIDA (Attention, Interest, Desire, Action).
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