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The BAB Copywriting Formula and How it Works

Anyword

Copywriters and marketers have a number of different tools and copywriting formulas to help get the creative ball rolling. BAB (or “Before — After — Bridge”) is a framework commonly used in email marketing campaigns. Why have marketers seen so much success using the BAB formula? AIDA (Attention, Interest, Desire, Action).

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8 Essential Tips For Optimizing Your B2B Website

Lead Forensics

While you’re looking into website optimization, why not read more about how website optimization feeds into a multi-channel marketing strategy? Hierarchy and headers You have full control over your website, which means you have control over the order in which your buyers see things. Read more here!

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Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! The fun is just beginning. as we say down here in my home town of Ajijic, Mexico.).

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10 Ways to Capture and Keep Your Reader’s Attention until The End of Your Blog Post

Scoop.it

But marketers biting their nails can breathe a sigh of relief because there’s still hope. Pioneered by Elmo Lewis in the 1900s, AIDA is one of the oldest formulae around. Most copywriting formulae that followed after are just rehashed versions of AIDA. Source: [link]. This is also great for your SEO.

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7 Steps to Get More SaaS Customers with Cold Email

Single Grain

Another is that, just like any other business, SaaS companies need to market their products to find new leads and customers. SaaS companies face many of the same problems that other industries do when it comes to email marketing. This opens up marketing opportunities that most other industries won’t have.

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He is often being described as the ‘father’ of behaviour science in marketing, coming across as a fiercely intelligent and highly amusing speaker and commentator. One will never be blamed for this assumption.