Anyword

JANUARY 25, 2022

Copywriters and marketers have a number of different tools and copywriting formulas to help get the creative ball rolling. BAB (or “Before — After — Bridge”) is a framework commonly used in email marketing campaigns. Why have marketers seen so much success using the BAB formula? It’s like Netflix for coffee drinkers.

Copywriting 104

Copywriting AIDA Urgency Marketing Tactics 104

Lead Forensics

DECEMBER 12, 2023

While you’re looking into website optimization, why not read more about how website optimization feeds into a multi-channel marketing strategy? Hierarchy and headers You have full control over your website, which means you have control over the order in which your buyers see things. Read more here!

Optimization 52

Optimization Marketing Websites Tips B2B 52

Scoop.it

NOVEMBER 24, 2022

But marketers biting their nails can breathe a sigh of relief because there’s still hope. Pioneered by Elmo Lewis in the 1900s, AIDA is one of the oldest formulae around. Most copywriting formulae that followed after are just rehashed versions of AIDA. Source: [link]. This is also great for your SEO.

AIDA 59

AIDA Copywriting Statistics Mobile Marketing 59

Onalytica B2B

JULY 16, 2018

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He is often being described as the ‘father’ of behaviour science in marketing, coming across as a fiercely intelligent and highly amusing speaker and commentator. One will never be blamed for this assumption.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129