Navigate the Channel

NOVEMBER 22, 2022

Here are effective customer nurturing tips to help cement your bond with your customers to earn their trust and loyalty. Also, for simplicity, consider the AIDA model, which is part of a class of models known as hierarchy of effects. AIDA described the steps most customers go through before they’re actually customers.

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

SendX

NOVEMBER 10, 2020

And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. With that said, you can try the AIDA strategy. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

SendX

MARCH 5, 2021

Today, marketing has a longer lifecycle — one that begins with the customer’s awareness and ends with earning and sustaining their loyalty. The typical marketing lifecycle follows the AIDA model, where it moves from Awareness -> Interest -> Desire -> Action.

Email Marketing 195

Email Marketing Examples Planning AIDA 195

Martech Advisor

DECEMBER 16, 2019

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. The outbound approach: Surveys, polls, net promoter survey (NPS), etc. Make your customer the protagonist of the story.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Content Marketing Institute

JANUARY 14, 2019

The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. Targeted content marketing will continue to nurture your leads all the way to loyalty and through your marketing lifecycle on a continuous loop. From sales funnel to lifecycle marketing: a (brief) history. Awareness.

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

Outbound Engine

NOVEMBER 12, 2019

We started with the classic sales funnel known by the acronym AIDA, short for Awareness, Interest, Desire, Action/Purchase. They are Support, Loyalty and Advocacy. Loyalty is a little different. Loyalty is worth the effort to earn because it is the catalyst for customer advocacy. Loyalty Leads to Referrals…but How?

Top of Funnel 44

Top of Funnel Automation Planning Generation 44

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Follow-Up Stage – Loyalty 6. Promote redirections from the platforms that are performing best. And now, you want no more of it. Desire Stage 4.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40