SendX

MARCH 5, 2021

Today, marketing has a longer lifecycle — one that begins with the customer’s awareness and ends with earning and sustaining their loyalty. The typical marketing lifecycle follows the AIDA model, where it moves from Awareness -> Interest -> Desire -> Action.

Email Marketing 195

Email Marketing Examples Planning AIDA 195

Outbound Engine

NOVEMBER 12, 2019

According to 85% of small businesses, word of mouth referrals are the number one way they acquire new customers. We started with the classic sales funnel known by the acronym AIDA, short for Awareness, Interest, Desire, Action/Purchase. They are Support, Loyalty and Advocacy. Loyalty is a little different.

Top of Funnel 44

Top of Funnel Automation Planning Generation 44

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Follow-Up Stage – Loyalty 6. Discovery can be also made through word-of-mouth marketing. Promote redirections from the platforms that are performing best.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Single Grain

SEPTEMBER 22, 2023

The different stages help businesses create targeted strategies and content for each phase, from initial awareness to building and maintaining customer loyalty. At this point, people aren’t looking for promotional content; they’re looking to learn more about potential solutions for their needs.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. NPS: Net Promoter Score. To calculate NPS, subtract the percentage of customers who would not recommend you (detractors, or 0-6) from the percent of customers who would (promoters, or 9-10). WOM: Word-of-Mouth. 60 Common Marketing Acronyms. PPC: Pay-per-Click.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28