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Reinvent the B2B Buyer Experience to Grow Revenues

Tony Zambito

Optimizing revenue growth is by far the toughest assignment for sales and marketing today.    While the concepts of the pipeline and the funnel have been around for a very long time, what is different is that finding the right formula for revenue growth predictability is getting tougher and tougher. 

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Content SEO

Online Marketing Institute

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

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Why Ad Creatives Are the Key Ingredient to Successful Ads

Single Grain

From our perspective at Single Grain, a successful digital marketing agency, there’s one vital ingredient that separates the best from the rest: Ad creatives. Finally, after capturing attention and delivering a compelling story, it’s time to present your offer. Remember, a good story resonates and sticks with people.

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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). The data is leveraged via… .

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How Content Marketing Helps To Grab The Customers Attention

Scoop.it

If the answer is yes, then the most preferred answer for it is content marketing. In this online and digitally growing era, it is even more back-breaking to acquire new customers. The figure below shows the entire funnel of content marketing. This way, the whole concept of content marketing revolves.

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What Salespeople Need to Know About the New B2B Landscape

xiQ

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA).

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What Salespeople Need to Know About the New B2B Landscape

xiQ

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA).