30 Terms Every Sales and Marketing Professional Should Know
PureB2B
SEPTEMBER 11, 2016
Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired. Customer Acquisition Cost (CAC). This is a metric that measures what percentage of your customers you retain. ToFu, MoFu, Bofu.
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