AIDA Cost Per Click Cost per Lead Tips 
PureB2B
SEPTEMBER 11, 2016
Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired. Customer Acquisition Cost (CAC). Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates.
LeadSquared
JUNE 22, 2021
According to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers. This goal is the second stage of the AIDA funnel, where you try to generate interest in your buyers’ minds. Pro tip: Don’t forget to add website visits audience to your remarketing list on LinkedIn.
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