AIDA Churn Rate Cost per Lead Tips 
PureB2B
SEPTEMBER 11, 2016
Churn Rate. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired. Customer Acquisition Cost (CAC). This is also commonly used in email marketing to increase engagement.
Single Grain
SEPTEMBER 22, 2023
AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.
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