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30 Terms Every Sales and Marketing Professional Should Know

PureB2B

SEPTEMBER 11, 2016

Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. This is a metric that measures what percentage of your customers you retain. ToFu, MoFu, Bofu.

Top of Funnel 48
Top of Funnel Cost per Lead Marketing Management AIDA 48
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How to Crack LinkedIn Ads: Lessons from a Pro

LeadSquared

JUNE 22, 2021

According to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers. This goal is the second stage of the AIDA funnel, where you try to generate interest in your buyers’ minds. Pro tip: Don’t forget to add website visits audience to your remarketing list on LinkedIn.

Paid Search Agency 52
Paid Search Agency Linkedin Cost Per Click Ads 52
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