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AIDA: Getting Users from Awareness to Action

Anyword

AIDA is the last–but certainly not the least–powerful formula in our series on copywriting formulas. We covered PAS , the 4 Us , the 4 Cs , and now we’ll delve into AIDA. This AIDA is not an opera, but it may get people singing the praises of your copywriting! AIDA in Action. Click here to discover Anyword.

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

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8 Essential Tips For Optimizing Your B2B Website

Lead Forensics

While you’re looking into website optimization, why not read more about how website optimization feeds into a multi-channel marketing strategy? Use your website to share content such as blogs or downloadable assets , giving your visitors something of value. Read more here! Especially when full-screening a video!)

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Rant: The Problem with Formatting Sales Pages.

Writing on the Web

The real problem with sales landing pages is the formatting , and getting it to look like a professional did it, one with cool marketing savvy, along with the latest hip graphics. Blog this on Blogger. Blog or Website: Do You Use Wordpress as a Website? The fun is just beginning. Creating Great Sales Pages. Frustrating?

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10 Ways to Capture and Keep Your Reader’s Attention until The End of Your Blog Post

Scoop.it

Because if you’re looking to capture and keep your readers’ attention until the end of your blog posts, then it’s getting harder to do so. But marketers biting their nails can breathe a sigh of relief because there’s still hope. Pioneered by Elmo Lewis in the 1900s, AIDA is one of the oldest formulae around.

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7 Steps to Get More SaaS Customers with Cold Email

Single Grain

Another is that, just like any other business, SaaS companies need to market their products to find new leads and customers. SaaS companies face many of the same problems that other industries do when it comes to email marketing. This opens up marketing opportunities that most other industries won’t have.

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15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. Automate your email marketing. Before we get into our email marketing best practices for list building, let’s take a minute to talk about why you should be using email marketing in the first place.