Anyword

AUGUST 23, 2021

AIDA is the last–but certainly not the least–powerful formula in our series on copywriting formulas. We covered PAS , the 4 Us , the 4 Cs , and now we’ll delve into AIDA. This AIDA is not an opera, but it may get people singing the praises of your copywriting! AIDA in Action. Click here to discover Anyword.

AIDA 52

AIDA Copywriting Urgency Marketing Paid Search Agency 52

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Lead Forensics

DECEMBER 12, 2023

While you’re looking into website optimization, why not read more about how website optimization feeds into a multi-channel marketing strategy? Use your website to share content such as blogs or downloadable assets , giving your visitors something of value. Read more here! Remember – smaller image files = quicker loading speed!)

Optimization 52

Optimization Marketing Websites Tips B2B 52

Martech Advisor

DECEMBER 16, 2019

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. Marketers are using sophisticated tools powered by AI and machine learning (ML) to deliver personalized experiences to their target audience.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Tony Zambito

DECEMBER 19, 2010

  Thanks to Lou Dubois from the Customer Collective for his editorial and moderation guidance and for the gracious subtle hints by Stephanie Tilton of Tenton Marketing.    I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad! 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Scoop.it

NOVEMBER 24, 2022

Because if you’re looking to capture and keep your readers’ attention until the end of your blog posts, then it’s getting harder to do so. But marketers biting their nails can breathe a sigh of relief because there’s still hope. Pioneered by Elmo Lewis in the 1900s, AIDA is one of the oldest formulae around.

AIDA 59

AIDA Copywriting Statistics Mobile Marketing 59