aging interactive survey Focus Group Related Topics 
Tony Zambito
MAY 22, 2011
In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age. Social Buyerology: Understanding Buyers in the Social Age (customerthink.com).
Tony Zambito
MARCH 25, 2011
Thus, gaining insight must come from distilling volumes of reports, quantitative data, surveys, focus groups, and every imaginable new way to look at a customer that has been created in the past 20 years. The fourth challenge we can liken to the nomenclature of the "silent majoirty" in the digital age.
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