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APRIL 18, 2018

The group included people of diverse professions, ages, and life experience. I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group's choice?

Case Study 120

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APRIL 18, 2018

The group included people of diverse professions, ages, and life experience. I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

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JANUARY 14, 2014

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Especially for many technical decision-makers, an early question about a product is "what are the specs?"

Paper 120

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WriteSpark

JANUARY 14, 2014

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Especially for many technical decision-makers, an early question about a product is "what are the specs?"

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DECEMBER 8, 2009

The group included people of diverse professions, ages, and life experience. I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120