aging 
Cintell
OCTOBER 29, 2015
“Companies that want to survive in this buyer-led digital age have to become much more customer focused or they will wither away” B2B Data-Driven Marketing: Sources, Uses, Results , by Ruth Stevens and Theresa C. (Note: Ruth’s book came out earlier this summer.). ” 3.
Cintell
APRIL 30, 2019
This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey. The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content.
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Cintell
JANUARY 27, 2016
Laura Ramos of Forrester says it best, “To win in the age of the customer, B2B marketers need to drive customer intelligence into all areas of the business.”. Learn how Cintell can increase adoption of your personas by 3X.
Cintell
NOVEMBER 30, 2018
Often this exercise boils down to demographics like age, gender, and income, but those things only tells you who your customer is, not how they think. Building out buyer personas might not be the first step that comes to mind when starting a business, but understanding your customer base is crucial to success.
Cintell
OCTOBER 23, 2017
Of course, basic background information like gender, age, profession, hobbies, income, and relationship status are important to know. When you’re conducting interviews, one of the most important things to figure out is what your prospects’ issues are and how your product or service can help solve them. education level. interests and hobbies.
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