Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Think about social media, online shopping, content, streaming, banking or even healthcare,” said Debar.

Ethics 105

Ethics Work Management Marketing Management Paid Search Agency 105

Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. Many marketers are relying on social media to grow an audience that they do not own. When you acquire an email address and other data, you own the records and it is portable. Alicia Garside, Digital Marketing Production Manager, TELUS Health.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Scoop.it

JANUARY 24, 2023

So, in addition to emails, you will have to use social media, paid search, and search marketing to boost subscriber engagement and beat the competition. These systems help aggregate all customer data in a central repository. That’s what omnichannel marketing is all about.

Planning 83

Planning ROI Paid Search Agency Marketing & Strategy 83

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 64

Privacy Protection Personalization Privacy Mobile Advertising 64

Litmus

FEBRUARY 27, 2024

The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. It’s not so easy anymore. Enter: The post-cookie era.

Sales Management 89

Sales Management Opt-out Privacy Opt-in 89

Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. They aggregate the customer data in a single repository.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Choozle

FEBRUARY 19, 2019

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44