Martech

OCTOBER 15, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. Stay on top of compliance. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated.

Ethics 104

Ethics Work Management Marketing Management Paid Search Agency 104

Convert

MARCH 21, 2023

Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

FEBRUARY 15, 2024

This approach ensures that searches are not only anonymous but also uncoupled from any personal data, offering a level of privacy that is increasingly rare in the digital age. Searx is an open-source metasearch engine that aggregates results from more than 70 search services while ensuring privacy.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52