Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. Identity resolution is one way to support effective marketing campaigns while respecting consumer privacy. Identity resolution platforms aggregate data from many consumer touchpoints. Audience profile creation.

Multi-Touch Attribution 108

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 108

Zoominfo

JUNE 27, 2022

Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data. THE VALUE OF GOOD DATA A useful step is to decide if quality or quantity is more important for the data attributes you need. But these can be opposing forces.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Act-On

FEBRUARY 26, 2024

Ad IDs allow advertisers to track and target mobile users with personalized ads based on their behavior and interests while allowing users to limit ad tracking and protect their privacy. Advertisers “target” their ads based on who they want to reach and who they consider part of their audience or ideal customer profile.

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

Martech

JANUARY 13, 2022

Account insights and profiling to identify the right target accounts using data and AI. That includes: Multi-attribute lead scoring across sales and marketing touches. Advanced Journey Analytics reports feature a pivot-table UI for ad hoc reporting on channel and campaign performance, including attribution and ROI.

Marketo 123

Marketo Marketing Automation Services Enterprise Management Marketing Management 123

Unbounce

JULY 12, 2023

How you can increase the volume and variety of your creative output using AI How you can improve your prompts If managing your data privacy is even possible in this new AI age Listen to the episode to find out about how (human) marketing agencies can fare against marketing robots… or maybe team up and create an even more powerful force.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

BenchmarkONE

JANUARY 25, 2023

Key Features: B2B lead generation Channel attribution Conversion tracking Customer segmentation Dynamic engagement tracking Automatic lead scoring Email Alerts 3. LeadFuze aggregates, matches, and verifies contact emails in real-time across 500+ million business professionals.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Martech Advisor

FEBRUARY 20, 2020

When DMPs were born, there was a clear need to aggregate disparate data from sources like emails, website activity, ad exposure, and mobile apps and tie it to other data sources to have a single consumer ID for paid media. almost doing what a CDP does to build stronger first-party customer profiles). Who Needs a DMP and Why?

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87