Capstone Insights

SEPTEMBER 25, 2017

When you use multiple applications to send emails out, managing the frequency to an individual contact becomes more difficult as does your organization’s ability to report on it. Aggregate marketing reporting on number of emails sent, number of contacts engaged, average response rates, etc. Reporting/Insight.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Allocation Work Management 40

Capstone Insights

SEPTEMBER 25, 2017

When you use multiple applications to send emails out, managing the frequency to an individual contact becomes more difficult as does your organization’s ability to report on it. Reporting/Insight : Aggregate marketing reporting on number of emails sent, number of contacts engaged, average response rates, etc.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

B2B Marketing Directions

JANUARY 4, 2015

We know lead management is important, but we're not doing it very well." "Our According to Aberdeen's research, the top four pressures facing marketers in 2014 were: "We're not getting the most out of our marketing automation investment." "We Our buyers are doing more research on more channels before ever talking to sales."

Planning 49

Planning Top of Funnel Lead Scoring Lead Ranking 49

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. The Biggest Contributor to B2B Revenue.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

markempa

MARCH 27, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Woods is VP of Enterprise Solutions for NewsGator.com , a leading news aggregator. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

MAY 23, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

OCTOBER 28, 2008

See The 5 Keys to Lead Nurturing - #1 Customer Buying Process for more detail. Lead Nurturing. What do you see as the biggest hurdle to managing leads within the sales pipeline effectively? Making sales understand the importance of their role in the lead management process. Lead nurturing.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Adobe Experience Cloud Blog

AUGUST 6, 2009

How does lead nurturing play a part in reaching these executive contacts? We've had a blog for quite a while, but until we started aggregating followers through twitter and LinkedIn groups and blog comments, we never saw the true value.  Executives are information sponges.   Ultimately resulting in new business. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Valasys

AUGUST 16, 2019

CRM systems assist lead generation, lead qualification, & lead nurturing campaigns. Data Warehouse Technology – It is used to aggregate transaction information to merge the information with CRM products & to provide Key Performance Indicators (KPIs).

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Martech

SEPTEMBER 21, 2021

Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e., capture, scoring and nurturing); Native CRM integration; and APIs or app marketplaces for faster martech system access. Lead management.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Markempa

JANUARY 25, 2018

To help, I’ve compiled a list of the Top 10 most useful (and favorite) posts on the B2B Lead Blog. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. Over 25% of marketing-generated leads get assigned to the wrong person. Did you catch that? Think about it.

Lead Generation 75

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 75

Hubspot

MARCH 8, 2012

Marketing analytics can tell you all of this and more, providing you with extremely valuable lead intelligence that can be applied to such marketing initiatives as lead nurturing. Perhaps you find that many customers' last point of conversion was on a certain marketing offer(s). Closed-Loop Data.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Hubspot

MARCH 12, 2012

No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program? 4) Implement a Lead Management System.

Lead Management 28

Lead Management Work Management Marketing Management Lead Scoring 28

BenchmarkONE

JANUARY 25, 2023

Key Features: Lead management Lead segmentation Data cleaning Dynamic tracking Performance metrics Opportunity management 4. With a single click, you can capture leads directly from LinkedIn Sales Navigator or any website and add them to your favorite sales tools.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

ViewPoint

FEBRUARY 2, 2012

When PointClear engages with marketing and sales executives at technology, healthcare and BPO services companies with complex offerings, the primary objective of our sales lead generation, lead qualification, and lead nurturing services is to help them close more deals at higher deal sizes.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

Optinmonster

JANUARY 14, 2024

It excels in automating and streamlining the lead generation process, from initial capture to lead nurturing and scoring. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Unbound B2B

JANUARY 11, 2023

Set up lead targeting and follow-up strategy Lead scoring is yet another way for your sales team to save time. For example, you can use lead scoring to determine when a lead is ready for your sales team to follow up – or if lead nurturing is a better option. Solutions for social media growth.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

Optinmonster

JANUARY 14, 2024

It excels in automating and streamlining the lead generation process, from initial capture to lead nurturing and scoring. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Hubspot

JULY 2, 2012

Whether you're hosting an in-person event or an online one like a webinar, one of the best ways to create buzz before, during, and after an event is to establish a hashtag that aggregates the conversations of both attendees and followers who aren't able to attend. 7) Lead Management and Marketing Automation.

Landing Pages 28

Landing Pages Planning Work Management Marketing Automation Services 28