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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. b)Interest changes: Know the increase or decrease of visits representing the changes in interest by company (visit data get aggregated by company too) from a visual graph.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Will send you a ping.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Single Sign On systems don’t go away they simple aggregate this new level of data.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Twitter is also where aggregators (e.g. Twitter is also where aggregators (e.g. Which do you believe?

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