DealSignal

APRIL 10, 2024

If your team has a CRM, website cookies enabled, email tracking, marketing automation, or social listening tools, you’re collecting first-party intent data. You can do a lot with first-party intent data. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Terminus

JULY 25, 2018

ABM is a strategy, not a specific tool — but technology has made it easy to identify, prioritize, target, and engage your best-fit target accounts, ultimately increasing revenue and customer retention. Our team at Terminus uses Bombora intent data to see which of our accounts are showing intent to buy a tool like Terminus.

Account Based Marketing 36

Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

Hubspot

JULY 19, 2019

When you think about it, advertisers have an endless list of tools at their disposal. For instance, we might build our ads directly within Facebook, LinkedIn, or Google. Perhaps we have a budgeting tool that helps us properly allocate our ad spend. Additionally, maybe we use a tool like SEMRush to do keyword research.

Hubspot 74

Hubspot CRM Budget Programs Lead Scoring 74

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. All of the tools and efforts utilized in the effort are part of the campaign. Prospect A person or account who shows interest in what you are selling.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. All of the tools and efforts utilized in the effort are part of the campaign. Prospect A person or account who shows interest in what you are selling.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84