Engagio
JANUARY 12, 2021
ABM analytics are different than traditional demand generation analytics. You can manually do a simple match on email domain or automate it with technology like Demandbase that uses more sophisticated methods for lead-to-account matching. Aggregate engagement at the account-level, and identify Marketing-qualified accounts.
DemandBase
APRIL 21, 2020
As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).
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TrustRadius Marketing
OCTOBER 3, 2022
Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. 6sense and Demandbase customers who have a profile on TrustRadius can access free product comparison intent data.
Aberdeen
MARCH 8, 2019
According to the company’s press release, a deep learning neural net enables the NLP capabilities to determine purchase intent and extract insights from previously unlinked data points, such as product descriptions, user reviews, user-generated content, and behavioral data. Q&A with Demandbase CEO.
Engagio
NOVEMBER 19, 2020
This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. An ABM platform like Demandbase. Then, add up the individual scores for the aggregate. However, this is not how many B2B marketers were trained to think. Traditionally, we always started with WHAT (i.e.,
Content4Demand
MAY 21, 2020
Gordian was able to generate $20 million in revenue and new leads for sales to follow up with and track content engagement numbers. Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Predictive analytics allowed MRP to enhance their lead generation and identify new active accounts faster.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure this post will generate its fair share of comments, outrage, and controversy.
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