article thumbnail

The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

They track who, where, and when someone clicked your link, so you can measure its effectiveness. . You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration. Auto-branded links.

article thumbnail

7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

million apps are on both the App Store and Google Play. Apple’s IDFA, Google Advertising ID), Google Play Referrer, and fingerprinting. When aggregated, a clear path can be easily drawn to the value each network is generating. 7) Use deep linking in your ad campaigns for a better user experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

Posted by Suzzicks While SEOs have been doubling-down on content and quality signals for their websites, Google was building the foundation of a new reality for crawling — indexing and ranking. Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result.

SERP 50
article thumbnail

Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

To get around this, many search marketers simply adjusted their link building tactics to make their links appear to be more natural, rather than relying on the cultivation of purely natural links. Natural vs. Unnatural Link Building. First, Google takes a look at the type of source being used to host the link.