Litmus

JULY 7, 2022

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. But just as your subscriber data is always in a state of change—data hygiene is not a one and done proposition. What is data hygiene?

Data Hygiene 94

Data Hygiene Work Management Marketing Management Email Marketing 94

SWZD

MARCH 15, 2017

But target audience is of top importance, and data hygiene is absolutely key to its integrity. This post will outline a few important ways to monitor and improve data and your audience so your content actually reaches them. Importance of Data Hygiene. The More Information, the Better. Data Hygiene Tips.

Data Hygiene 48

Data Hygiene Work Management B2B Marketing Management 48

SalesIntel

AUGUST 4, 2021

Although it is difficult for information security organizations to enter these sectors, a smart cybersecurity business campaign is the key to generating more B2B leads and winning the field. Many decision-makers are hesitant to share their contact information with others. Invalid and Undeliverable Emails. Role-Based Addresses.

CRM 52

CRM Enterprise Management Business Work Management 52

Martech

SEPTEMBER 21, 2021

These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Message deliverability is also an important factor to consider.

Marketing Automation Services 112

Marketing Automation Services Enterprise Management Work Management Marketing Management 112

Litmus

DECEMBER 13, 2021

With the rise of privacy measures, it’s important to not only stay informed but also to plan for the long-term health of your email program. Consider removing Personally Identifiable Information (PII). What are the four types of data? First, let’s recap the four different types of data. Example from Fairygodboss.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Porch Group Media

SEPTEMBER 18, 2018

Ultimately, these inactive records become an impediment to strong engagement metrics, adversely impacting deliverability and prompting companies to cease marketing to these customers, thereby eliminating all future revenue potential. Data is built from hundreds of sources including public records, phone directories, U.S. DIY Interests.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45