Remove Aggregators Remove Custom Publishing Remove Efficiency Remove Twitter
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The amazing turning point when martech systems complexity and martech UX complexity diverge

chiefmartech

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. And that’s just the customer-facing side of martech. Welcome to 2024!

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HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

This attracts the marketer’s target customers and positions the marketer’s firm as an authority in the field. The trick to making this work is efficiency. You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free.

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Mobile First Indexing – A Few Pointers on How to Prepare

Webbiquity

The hallmarks of a good mobile site include fast loading times, efficient layouts for small screens, and low energy consumption. Google published a short guide for mobile-first indexing for the more technically-inclined, too. Also, because more and more traffic is driven by mobile , it makes business sense to cater to these customers.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years.

Twitter 101
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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. In 2021, the company incorporated the Smart Inbox and Publishing add-ons. in savings over three years.

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How Suggested Replies Can Increase Your Social Response Rate

Convince & Convert

Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. This is where Suggested Twitter Replies from Sprout Social comes in. Suggested Replies analyze a brand’s Twitter history. After all, great minds think alike—right? See you there?

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Manage & Publish Your Team’s Social Images With Sprout’s Asset Library

Sprout Social

But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? In fact, only 27% of marketers have a process in place for aggregating, organizing and managing the visual assets that are being used across their organization.