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Why ZoomInfo is Acquiring Clickagy

Zoominfo

The Leader in Buyer Intent. There is a message that I laid out when we IPO’d earlier this year in my Founder’s Letter that pervades the culture here at ZoomInfo: “that’s good, but it’s not good enough”. Streaming Intent by ZoomInfo and Clickagy. Making Intent Data Actionable. Not good enough.

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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Zoominfo

At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. For the last two decades, our focus has been data,” says Hila Nir, chief product officer at ZoomInfo. “We

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM. The most straightforward way to access buying signals data is through a third-party vendor. says Russell Van Leuven, General Manager, ZoomInfo. Consider this. Here’s what that would look like on the ground.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Third-Party Data Providers: Businesses may also purchase demographic data from third-party providers, which aggregates information from various sources such as public records, surveys, and consumer databases. Search Engine Monitoring: Monitoring search engine queries, keywords, and search trends to understand user intent.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

That might include using analytics tools to determine visitors’ time on-page or managing email sign-ups in your CRM. The most straightforward way to access buying signals data is through a third-party vendor. says Russell Van Leuven, General Manager, ZoomInfo. Consider this. Here’s what that would look like on the ground.

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A Guide to B2B Data Platforms Providers

DealSignal

Fundamentally, all B2B data platforms providers can be divided into three categories: list sellers, aggregators, and data platforms. Data Aggregators Data aggregators collect their information from a wide variety of sources and therefore provide broader coverage than list sellers. This translates to a projected 37.4

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Finding the Best ZoomInfo Alternative: SalesIntel

SalesIntel

If you are looking for a ZoomInfo alternative, it’s important to narrow your search to platforms that truly offer sales intelligence data (contact and company), insights (intent data, technographics, firmographics and other data types), solutions (data enrichment, on-demand data research) and so on.