Choozle

JUNE 24, 2020

Think of third-party data as puzzle pieces that are then aggregated and pieced together to complete an existing data set or increase the size of a target audience. Obviously, you are looking for a high-quality and privacy compliant third-party data provider, but how can you judge that? What sources are they using, or is it aggregated?

Cost Per Thousand 52

Cost Per Thousand Practices CPM Best Practices 52

Choozle

MAY 28, 2019

Ongoing conversations about the transparency and privacy of consumer data are just the beginning of a long road. Examples of third-party data sources are Acxiom, BlueKai, and Experian—among many others—which aggregate user data from different sources and then analyze that data. adopts GDPR-esque protections. Retargeting.

Paid Search Agency 41

Paid Search Agency Work Management Keywords Mobile Advertising 41

Choozle

MAY 28, 2019

Ongoing conversations about the transparency and privacy of consumer data are just the beginning of a long road. Examples of third-party data sources are Acxiom, BlueKai, and Experian—among many others—which aggregate user data from different sources and then analyze that data. adopts GDPR-esque protections.

Paid Search Agency 40

Paid Search Agency Work Management Mobile Advertising Keywords 40

Choozle

MAY 28, 2019

Ongoing conversations about the transparency and privacy of consumer data are just the beginning of a long road. Examples of third-party data sources are Acxiom, BlueKai, and Experian—among many others—which aggregate user data from different sources and then analyze that data. adopts GDPR-esque protections. Retargeting.

Paid Search Agency 40

Paid Search Agency Work Management Keywords Mobile Advertising 40

Act-On

FEBRUARY 26, 2024

Ad IDs allow advertisers to track and target mobile users with personalized ads based on their behavior and interests while allowing users to limit ad tracking and protect their privacy. Advertisers “target” their ads based on who they want to reach and who they consider part of their audience or ideal customer profile.

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

Martech

APRIL 27, 2022

Social media interactions : Social engagements, follows, profile views, shares, and DMs. Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Marketing data aggregators like Domo and Supermetrics. Online purchases and transactions : Leads, signups, and sales.

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131

Martech Advisor

FEBRUARY 20, 2020

When DMPs were born, there was a clear need to aggregate disparate data from sources like emails, website activity, ad exposure, and mobile apps and tie it to other data sources to have a single consumer ID for paid media. almost doing what a CDP does to build stronger first-party customer profiles). Who Needs a DMP and Why?

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87